The global mobile advertising market size was valued at USD 418.08 million in 2024 and is expected to reach USD 2204.57 million by 2032, at a CAGR of 23.10% during the forecast period
The market growth is largely fueled by the increasing global adoption and usage of smartphones across all demographics, making mobile devices a primary platform for communication, entertainment, information access, and commerce. This widespread reliance on mobile creates a significant and readily accessible audience for advertisers
Technological advancements in mobile advertising platforms, data analytics, and various ad formats are enhancing the precision, effectiveness, and engagement of mobile advertising campaigns. The growing preference among advertisers for reaching consumers directly on their personal devices with tailored and relevant messages, as opposed to broader, less targeted traditional advertising methods, is also a significant driver